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I noticed that many people do not have access to this report http://portal.acm.org/citation.cfm?id=985735 unless you have a SIGCHI or similar account (my access is limited to only viewing, I can’t save or forward).

the article is not as important (in my opinion) as the general idea, which is that quite often usability and brand research creates conflicting data that then needs to be analyzed through meta data analysis as well as common sense (with a fair sprinkling of scientific method).

It is also necessary in usability testing to get additional data on effectiveness and efficiency. These are measured differently than participants’ reactions to a page or product.

Further discussions and resources on the matter can be found here

User Focus site article- http://www.userfocus.co.uk/articles/satisfaction.html

I am doing my best to help Kaiser Permanente avoid the continued frustration felt by health care consumers.

This video points out the clear ridiculousness that consumers are willing to put up with, but would not stand for if it happened with other services.

There are constantly debates on where and how navigation should be presented on a site. In fact, I have been working closely with stakeholders recently about the navigation plan for KP.org. Here is a great article on vertical Navigation (and reasons it doesn’t work) on the Smashing Magazine Website from Luis Lazarus.

http://www.smashingmagazine.com/2010/01/11/the-case-against-vertical-navigation/

Great article. You don’t have to necessarily follow their directions explicitly, but the ideas are there to make whatever information you want your customer to manipulate more interesting.

From the FlowingData site

http://flowingdata.com/2009/12/09/how-to-make-an-interactive-area-graph/

About the FlowingData site:

FlowingData explores how designers, statisticians, and computer scientists are using data to understand ourselves better – mainly through data visualization. Money spent, reps at the gym, time you waste, and personal information you enter online are all forms of data. How can we understand these data flows? Data visualization lets non-experts make sense of it all.

While Americans continue to fret over what new toy they NEED for Christmas, or birthdays…or just because. I think it is important to keep perspective. Nothing like a comic from xkcd to help.

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